A tsunami of price hikes Helped by AI
Readers Mail….
From A A Wisley….
Usually I refill my 15 litre water-cooler bottles at the local shop. It is just ordinary tap water from the mains. The 15 litre water bottles supplied by supermarkets also contain, basically, just mains water. I suspect (based on Coca Cola doing exactly this in London) that cheap non gassy bottled water is also just mains water but with added nasty chemicals leached from the plastic of the bottles. The price differences are, though, astounding.
The cost of water….
● Mains water direct from the Belediyesi, per tonne 20TL
● 15 litre refills (including new caps), per tonne 1,333TL
● 15 litre bottles from supermarkets, per tonne 6,467TL
● 1.5 litre bottles of still water, per tonne 13,333TL
The gross mark-up on 1.5 litre bottles of water (sourced from the mains) is 66,000%. That’s a pretty good margin which relies entirely on our laziness and empty headedness.
But that profit is not enough for me. I think I can do better than 66,000%! Just you wait until it rains.
Comment from Sarah
Comment from Osman
Supermarkets still do supply 19 litre exchange water bottles – that used to be the norm. Now they also sell 15 litre bottles which are easier to manhandle. The article flawlessly referred to 15 litre bottles throughout.
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It is not the same water my friend, bottled water should be sterilized, preferably by ionization.
Tap water will go foul very quickly if you keep it in a bottle, esp. if not refrigerated.
It is just tap water. Of course, the tap water which is bottled has had some treatment using processes slightly more advanced than my swimming pool filtration and sanitation system. That all costs money. Despite it not being a hi-tech process, both Coca Cola and a local bottling company failed to notice excessively high levels of bromates in their water and had to withdraw their products. Their potential 66,000% gross profit margin fell to zero as a result! We do have fridges in Northern Cyprus so we are able to keep a couple of bottles of delicious tap water for our consumption.