The Ministry of Tourism and Environment represented the TRNC at the World Travel Market 2019 Tourism Fair held in London from 4th to 6th November.
World Travel Market (WTM), which is accepted as the second largest tourism fair of the world, hosts the leading representatives of the world tourism sector at the Excel Exhibition Center.
This year, 6 districts were presented in separate sections in a modern concept at the fair, where the Ministry participated in the scope of international tourism promotion and marketing in cooperation with the tourism sector. Within the scope of new promotional activities, a variety of the types of tourism of the 6 districts were brought to the forefront.
Minister of Tourism and Environment Ünal Üstel visited the TRNC stand and met with tourism stakeholders operating in London and Turkey, and expressed his satisfaction with the interest shown to the Northern Cyprus stand.
Turkish Culture and Tourism Minister Mehmet Nuri Ersoy visited the TRNC stand and had a meeting with Minister Üstel.
4,600 companies from 181 countries participated in the World Travel Market 2019 Tourism Fair this year. The exhibition continued for 3 days,and was expected to be visited by 51,000 tourism professionals.
During his visit to the World Travel Market, Ünal Üstel, said that the UK market is very important for the TRNC and that the promotion efforts are continuing for further growth of this market.
Minister Ustel stated that they have taken steps to improve tourism during their term of office and emphasized that they will carry the UK market to the desired levels. He added that with respect to passengers travelling from England to Ercan Airport via Turkey, efforts are being made to make the destination time more attractive, as well as air fares.
Pointing out that digital media is used in today’s technology to reach large masses, Üstel stated that they have used digital media especially in London this year in their advertising campaign. He explained that a new image will be entered into the year 2020, “visitnorthcyprus” site, prepared by a professional team and put into operation.
Digital promotions in the UK are getting more and more attention. According to the statistics received, there have been over 2.2 million visual works and over 185,000 videos. These figures continue to increase every day. We expect a lot of feedbacks for the year 2020 within the scope the studies.
Within the scope of international promotional activities, a strong publicity campaign with visual and video screenings has been carried out in respectable, high circulation Internet sites and news sites throughout the UK since November, Üstel said that a very special study was carried out this year in order to increase the tourism awareness of the country.
For the first time in the history of the Ministry he mentioned that large-scale work took place with digital media advertising and unfair embargo and isolation of the TRNC.
Explaining that these promotional and marketing efforts will bear fruit in the 2020 tourism season, Ustel said they will continue to work incessantly to bring the country’s tourism to further points.
As well as tourists from Turkey, Ustel said that they offer alternative tourism opportunities to tourists from Europe, “Visit northern Cyprus which has remained untouched, it is rich in history and culture. We want to share this culture with these guests for 12 months.”
While the handicrafts specific to our country were performed at our stand, we also exhibited and performed wicker art works such as saddle, basket, sesta and chairs.
At our stand, promotional publications were distributed – Turkish Republic Publication Brochure, 50 Reasons Brochure, Nicosia, Kyrenia, Famagusta, İskele, Güzelyurt and Lefke Brochures, Northern Cyprus Touristic Map, History.
Guests visiting the TRNC stand were able to sample; Hellim pastry, Rose syrup, Muffin, sumada, Lemonade, Brandy, Wine, Zivania, Çitlembikli bidda, Rice, Grapefruit, Almond, pastel, Walnut Paste, Lemon Paste, Juicy Custard, Almond Butter, Katmer, Donut, Tea, Turkish coffee and the Turkish Cypriot culture was introduced by giving wine treats.
SECTOR REPRESENTATIVES AT THE FAIR
Cyprus Turkish Travel Agencies Association (KITSAB), Cyprus Turkish Hoteliers Association (KITOB), Cyprus Turkish Guides Association (KITREB), Cyprus Turkish Restaurant Association (RES-BİR), Cyprus Health Tourism Council and North Cyprus Cyprus Eco AgroTourism Federation.