Cyprus’ oldest Turkish coffee brand
Özerlat premium range at the
Taste of London festival
We were delighted to receive the following news from Ipek Ozerim of Prickly Pear Culture & Communications, London of the launch of a premium range of coffee by the Özerlat brand at the current Taste of London festival and we are sure all Turkish coffee lovers around the world will send their best wishes for its success and perhaps one day may have the chance to sample it.
Cyprus’ oldest Turkish coffee brand Özerlat to launch premium range at this week’s Taste of London festival
One of Cyprus’ best loved brands will be on show at London’s premier gourmet food event – Taste of London, which takes place at Regent’s Park from 17 to 21 June. Özerlat is launching a new premium Turkish coffee range with two new blends developed especially for British coffee drinkers.
Located in the Cypriot capital Lefkoşa, the Özerlat family has been producing gourmet Turkish coffee since 1917. Their distinctive flavours are crafted using only the highest quality coffee beans, which are roasted and ground to precisely the right strength and texture, creating the family’s trademark coffee brand that is popular island-wide.
The artisan coffee maker’s products are also available in London at selected Turkish restaurants and speciality ethnic supermarkets. However, with the booming UK coffee market the Özerlat UK team wanted even more Britons to enjoy the pleasures of Turkish coffee.
UK director İley Özerlat-Gündüz said, “Our two new blends – Mozaik and Heritage – have been specially created for the UK. They combine a strong taste with a smoother, lighter finish than our traditional ranges, so it should appeal to modern coffee drinkers who are accustomed to the flavour of black espresso.”
A fourth generation Özerlat, İley said her aim is to bring an alternative to the Italian and American coffee culture that is now firmly established in Britain. “Many Britons are not aware that Turkish coffee is the original method of making gourmet coffee, which dates back over 500 years.”
A popular drink in the Ottoman Court and across the Ottoman Empire, Turkish coffee was brought to Europe by traders in the sixteenth and seventeenth centuries. The UK’s first coffee house was opened by an Ottoman Jew in Oxford in 1650. Many more opened soon after in London and beyond, often using the name Turk’s Head Coffee House. Cyprus’s oldest coffee brand intends to help Britons rekindle their love of Turkish coffee.
With a stylish new logo and packaging, Özerlat’s premium coffee range Mozaik and Heritage will be previewed at Taste of London where visitors will be able to watch demonstrations, as well as be inspired by Özerlat’s creative serving suggestions. They can be bought together with beautiful, specially-designed handmade fincans (demitasse) coffee cups and cezve. The products are also available for purchase (to UK buyers only) online at www.ozerlat.com.
Running since 2004, Taste of London is a five-day celebration of the finest food and drink the capital has to offer. Last year, 55,000 people attended the festival where the capital’s hottest restaurants showcase their signature dishes, while Michelin-starred chefs such as Michel Roux Jr and Marcus Wareing host live demonstrations. Visitors can watch, taste and join in master classes, as well as sample unique ingredients and buy products in the gourmet food and drinks market.
Tickets are priced £21-£28, depending on the day and time you visit, and available from http://london.tastefestivals.com. Visitors need to also purchase vouchers (called ‘crowns’) in blocks of £10 to use at stands, or they can pre-buy with a discount when they book their entry ticket.
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