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Words of the Week 2/2014 – The Holstee Manifesto

The Holstee manifesto is the most iconic product of the Brooklyn-based apparel company Holstee. Although the company was founded with the aim of selling sustainably sourced consumer goods, the poster of the manifesto is now one of Holstee’s best-selling items. The manifesto has been translated into 12 languages, and by Holstee’s own approximations, it’s been viewed more than 50 million times.

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